Sim Crawcour Business Profile in Local Paper

WEARING your heart on your sleeve - or anywhere else for that matter - is important for Peter Sandor and his clients. Mr Sandor is the Managing Director of the Launceston marketing company, Sim Crawcour Pty Ltd, which specialises in custom designing and supplying an enormous range of promotional and brand products - from coffee mugs to company uniforms. "We wholesale, import, manufacture and decorate anything and everything that you see at any souvenir, gift store or tourism attraction," Mr Sandor said. "We can supply any promotional merchandise that your business needs from printed or embroidered apparel, workwear, school and sportswear, hats, bags, stationary, drinkware, novelty items, kitchen textiles, and custom name range display stands."

Sim Crawcour Pty Ltd currently employs 11 people, which includes sales, marketing and office staff including in-house accountant and graphic artist, printers, embroiders and storeroom staff. It hopes to increase this when tourism is able to return. But it has been able to use the COVID emergency to some extent to start a new venture.

"When the pandemic first hit, we wanted to ensure we could keep as many staff employed as we could," Mr Sandor said. "Many hours of brain storming, designing and planning over Zoom meetings later our child business, Graphic Tees Australia was born, and we entered the world of ecommerce. "Graphic Tees Australia now proudly supports and hosts collections for 47 animal rescue groups, charities, sporting groups and artists.

"We also have our own exclusive clothing and outerwear brand called Southern Habitat which allows us to offer very competitive pricing. "We have an unlimited possibility of merchandise that we can source for any business and will work with the client on custom artwork until they are 100% happy."

The company's services include custom artwork, direct-to-garment printing, sublimation printing, heat transfer printing, embroidery, laser-engraving, product sourcing and manufacturing.

Tradition
It remains an industry leader due to its long-term supplier relationships throughout Australia as well as overseas. Mr Sandor is particularly proud of the company's family tradition. "It's a third generation business that was started 95 years ago by my grandfather, Simon Crawcour, purely as a manufacturer's agent."

"My grandfather was an amazing person and an incredible sales person that everyone got along with. This industry combined with his ability to create lasting relationships was right up his alley. "When my father came in-to the business in the 1950s, he expanded it by introducing importing and wholesaling of mainly giftware. "I started as a part-time storeman, then a salesman, to general manager and then 36 years later as the managing director. "We are excited to keep the business running as a family owned and operated Tasmanian business now onto the four generation with my daughter, Zoe.

"Our customers choose us and create long-term relationships due to us being a family owned and operated business with many unique offerings. Tasmania is a truly amazing and unique place to live. We are passionate about supporting and promoting other local businesses that keeps money and jobs in our state," Mr Sandor said.